Vertically Integrated Gi Brand: A First in the World of Jiu-Jitsu

Posted by SAL SANDAL

Vertically Integrated Gi Brand: A First in the World of Jiu-Jitsu

As most BJJ practitioners know, the vast majority of the gis in the world are produced in Pakistan. This is not only because of the rich textile manufacturing industry that exists there, but also because of the domestic sourcing of super high quality - and low cost - cotton crops. Over the past decades, this all came together resulting in a bonafide manufacturing centre for jiu-jitsu gis - and sporting goods in general - in Pakistan. But there has always been a disconnect between the manufacturers (who in large part don't necessarily understand the world of jiu-jitsu) and the jiu-jitsu...